Based on the Chinese consumer market and deeply cultivating the localization innovation track, in recent years, Qingdao Nongxin Food Co., Ltd. has relied on its China R&D headquarters established in 2002 to continuously implement the core strategy of "world deliciousness dominated by Korean flavor+localization in China", deeply insight into the development trends of domestic catering consumption and food processing industries, accurately match local market taste needs and application scenarios, continuously iterate product formulas, optimize product processes, enrich product categories, and multiple customized food raw material products have won wide recognition and praise from domestic markets and overseas customers with high-quality taste, stable quality, and high adaptability advantages.

With the rapid development of the domestic pre packaged food industry, chain catering industry, and snack food market, the market's demand for specialized, customized, and diversified food seasonings and ingredients continues to rise. Based on this, the R&D headquarters of Nongxin China fully leverages its core advantages in technology research and development, professional testing, and innovation empowerment. Relying on the group's more than 60 years of global food research and development experience and deep cultivation of the local market, a special R&D team has been established to carry out specialized product R&D and upgrading work in response to the differences in food taste between the north and south of China, diversified cooking scenarios, and customized needs of food processing enterprises. Abandon the single standardized product model, create personalized, scenario based, and customized food ingredient solutions, and accurately solve pain points such as insufficient industry adaptability, single flavor, and unstable quality.

In terms of product innovation implementation, the R&D team focuses on targeted optimization and upgrading of the company's five core categories and over 500 product matrices. In the category of concentrated juices, combined with the fresh aroma characteristics of Chinese cuisine, optimize the extraction process of seafood, livestock, and vegetable concentrated juices, retain the original fresh aroma while adapting to Chinese cooking scenarios such as stewing, stir frying, and braising; In the category of seasoning sauce and compound seasoning, we have developed a variety of customized seasoning products with low salt, fresh aroma, and strong adaptability for popular tracks such as hot pot, barbecue, fast food, and pre made dishes, balancing the authentic Korean flavor with the taste of Chinese cuisine; In the categories of dehydrated vegetables, chili powder and other dry goods raw materials, we optimize the freshness locking drying process and fine grinding technology to ensure that the products have bright color, rich aroma, no impurities, high activity, and are perfectly suitable for various food deep processing scenarios.

With precise localization innovation, excellent product quality, and rich product categories, Qingdao Nongxin's customized products have now fully covered various provinces and cities across the country, establishing long-term strategic partnerships with many leading prefabricated food enterprises, chain catering brands, and food processing factories in China. At the same time, localized innovative products are simultaneously feeding back to overseas markets, relying on their differentiated flavor advantages, and are exported to more than ten countries and regions such as South Korea, Japan, and the United States, achieving two-way hot sales in both domestic and foreign markets. Compared to traditional generic food ingredients, the market adaptability, customer satisfaction, and repurchase rate of the company's customized products are among the top in the industry.

In the future, Qingdao Nongxin will continue to be guided by market demand, rely on professional research and development testing systems, continuously deepen localization innovation, enrich product matrix, optimize product quality, upgrade product technology, and create high-quality food raw materials that are more suitable for domestic and foreign consumer markets. With innovative vitality, it will drive enterprises to continue leading and assist in the high-quality development of domestic and foreign food industries.